Most people think of hyaluronic acid as the ingredient that gives instant hydration. Skin feels plump, fresh, and comfortable and that’s true. But hyaluronic acid does much more...

Skincare today can feel overwhelming. Ten-step routines, layering multiple serums, and trying every new launch can make it seem like more products mean better skin. But for many...

When we think of sunscreen, we usually think of beaches, holidays, and long days outdoors. If we’re mostly inside, sunscreen often feels optional. But the truth is, your skin is...

New skincare launches appear almost every day. One product promises glass skin. Another claims overnight repair. It’s easy to feel like your routine is outdated if you’re not co...

Melanin-rich skin is strong, resilient, and naturally well protected. But it also responds very quickly to irritation. When the skin barrier is stressed, melanin production incr...

For a long time, many of us believed that repairing the skin barrier meant using thick, heavy creams. The logic felt simple, heavier must mean more nourishing. But skin science ...

Pigmentation is one of the most common skin concerns and also one of the most misunderstood. Dark spots, uneven tone, and post-breakout marks often make people reach for strong ...

Hormonal breakouts can feel confusing and frustrating.Your skin may suddenly start breaking out even when you’re doing everything “right.” And just when it begins to clear, the...

Plant extracts have been used in skincare for centuries. From soothing irritated skin to improving hydration, plants have always played a role in how we care for our skin. But m...

For a long time, skincare was all about strength.Higher percentages. Faster results. Stronger actives. But over time, many people started noticing the same problem, irritated sk...

Most of us think skin aging means wrinkles, fine lines, or dull skin.But skin aging doesn’t happen for just one reason. In reality, your skin ages in two very different ways &am...

  When it comes to skincare, there are countless ingredients that promise to deliver amazing results. One ingredient that has been gaining popularity in the beauty world is mulb...

The beauty world has been obsessed with “glass skin” - that flawless, mirror-like finish that promises radiance in every angle. But here’s the truth: glass skin isn’t real skin....

For years, anti-aging skincare meant thick creams, temporary plumping, or surface-level glow. But your skin deserves more than a quick fix - it deserves renewal from within. Tha...

In the world of skincare, the right ingredients can transform not just your skin’s appearance, but its overall health and resilience. At Long Story, we believe in a science-led,...

Winter isn’t just cold air and cozy sweaters — it’s a season that tests your skin’s strength. Dryness, tightness, and dullness quietly set in. But what if caring for your skin c...

Skincare isn’t just about hydration or cleansing — it’s about protecting and supporting your skin against daily stressors. From pollution and UV rays to harsh weather and lifest...

Winter often tricks us into thinking our skin doesn’t need sunscreen. The sun feels softer, the air feels cooler - but that’s where the problem begins. Even when the sun hides b...

In a world overflowing with complex ingredients and endless routines, there’s something quietly powerful about purity. At Long Story, we believe that your skin deserves more tha...

The Indian cityscape is alive with energy - markets buzzing, traffic racing, lights stretching late into the night. But along with the excitement comes a silent thief: urban pol...

When it comes to skincare, less is often more, and intention matters more than impulse. Yet in the pursuit of “perfect skin,” it’s easy to fall into habits that do more harm tha...

Glowing skin isn’t a finish line- it’s a reflection of balance, nourishment, and care. At Long Story, we believe your diet is as much a part of your skincare as what sits on you...

  Every few months, a new skincare hack takes over Instagram, or YouTube. From icing your face every morning to applying sunscreen only in “highlight” areas, these trends look i...

  As we age, our skin goes through a number of changes, one of the most significant being the loss of collagen. Collagen is a protein that provides structure and elasticity to t...

Sunscreen is one of the most researched and proven skincare essentials yet global studies show that fewer than 40% of people apply it daily, and even fewer reapply as recommende...

  Skincare has always been an essential part of many people's daily routines. But in recent years, it has taken on a new role as a form of self-therapy. With the rise of self-ca...

  Entering your 30s can be a transformative time in your life, but it also means changes in your skin. Are you unknowingly making skincare mistakes that could be affecting your ...

  Have you ever wondered why avocado extract is a popular ingredient in skincare products? Let's explore the importance of avocado extract in skincare and how it can benefit you...

Extracted from the nuts of the Vitellaria paradoxa tree in West Africa, shea butter isn’t just another hydrating agent - it’s a bioactive powerhouse with a rich history, remarka...

In conversations around wellness and personal growth, we often hear the word “frequency”-  sometimes in the context of energy, sometimes as a mood, and occasionally as something...

WHAT IS BLUE LIGHT AND WHY IS IT A CONCERN? We often associate skin damage with direct sun exposure - UVA and UVB rays. But there's a lesser-known culprit that's quietly affecti...

THE ALLURE OF SKINCARE TRENDS There’s a reason why trends take off. They’re exciting, innovative, and promise instant results. Ingredients like retinol, niacinamide, snail mucin...

It’s natural to assume that in a season where the air feels heavy with moisture, our skin would stay hydrated. But the opposite often happens. Excess humidity causes your skin t...

PCOS (Polycystic Ovary Syndrome) has traditionally been spoken about in the context of irregular periods or fertility issues. But today, more young women - even teenagers are be...

In the ever-evolving world of skincare, where new actives and innovations emerge by the day, some ingredients endure—not through marketing buzz, but through generations of trust...

In a world overflowing with 12-step skincare routines, overflowing bathroom counters, and impulsive beauty hauls, the art of simplified shelf care feels like rebellion. But it’s...

In the world of skincare, "gentle" has long been misunderstood. It's often mistaken for ineffective or too mild to make a difference. But the science and dermatological understa...

In recent years, biohacking has gone from a fringe idea to a full-blown wellness movement. But what exactly is it? Biohacking refers to the practice of making small, science-bac...

YOUR SKIN IS MORE THAN A SURFACE We’ve long treated skincare as something you apply to the surface - a fix for problems like dryness, pigmentation, acne, or dullness. But the s...

Common concerns, uncommon truths-  because your skin never lies.We often treat skin concerns at surface level - a breakout, a patch of dryness, a lingering spot. But skin is far...

Melanin-rich skin is naturally beautiful, resilient, and often ages more slowly. However, it also comes with unique concerns that deserve specific attention. The misconception t...

In the evolving world of skincare, innovations are constant - but few redefine how we care for our skin the way biomimetic skincare does. Rooted in the science of biomimicry, bi...

EVERY EXPOSURE ADDS UP Every July, UV Safety Month serves as a timely reminder that sun exposure is a daily event- not just a seasonal concern. While sunlight supports our healt...

THE SECRET FORMULA BEHIND HYDROBLOOM’S RADIANCESkincare is often about balance - but Hydrobloom Moisturizer takes it a step further with a formula rooted in precision: The Golde...

When we think of anti-aging, most people picture wrinkle creams in their 40s. But what if we told you that your 20s are the most strategic decade to begin? Because aging doesn’t...

For many, sunscreen still feels like a summer ritual - applied before a beach day, skipped on cloudy mornings. But sun protection isn’t seasonal. It’s the quiet, consistent laye...

When most people in India hear "sunscreen," the first instinct is to associate it with tanning. A beach essential. A summer thing. A way to stay “fair.” But that’s only scratchi...

In an age of endless skincare advice - much of it globalised, trend-driven, and aspirational - it’s easy to overlook the one thing that matters most: context. What your skin nee...

We live in a skincare era dominated by brightening serums, exfoliating acids, and the endless promise of glow. But behind the scenes of these fast fixes, there’s a quieter, more...

In the vast universe of skincare ingredients, some gain quiet recognition - subtle yet powerful, often working behind the scenes. Mulberry extract is one of them. And in an era ...